Website Content Analysis Using Clickstream Data and Apriori Algorithm

Supriyadi Supriyadi, Yani Nurhadryani, Arif Imam Suroso


Clickstream analysis is the process of collecting, analyzing, and reporting data of visited pages by visitor at the time of mouse clicks. Clickstream data are generally stored on a web server in the access.log file including IP Address data, reference pages, and access time. This study aims to analyze clickstream data by converting into the form of a comma sparated value (csv) so that the string inside of it could be grouped and stored in a database. The important information in the database was processed and retrieved by using one of the techniques in web mining called apriori algorithm analysis. Apriori algorithm implementation was done at the time of reading the database and table query analysis on the software developed. Results of this study were the statistics describing the level of access to web pages that were very helpful for web developers to develop web sites.


clickstream data, website content, database analysis, apriori algorithm

Full Text:




  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

TELKOMNIKA Telecommunication, Computing, Electronics and Control
ISSN: 1693-6930, e-ISSN: 2302-9293
Universitas Ahmad Dahlan, 4th Campus
Jl. Ringroad Selatan, Kragilan, Tamanan, Banguntapan, Bantul, Yogyakarta, Indonesia 55191
Phone: +62 (274) 563515, 511830, 379418, 371120
Fax: +62 274 564604